Start Thinking With Your Phones — You Can't Afford Not To

September 27, 2016

It’s crunch time, people!

As we get closer to the 2016 Election, many of us are searching for last-minute strategies on how to send voters to the polls this November. And lucky for you, we’ve got the answer.

To reach voters before election day, you need to connect with them on a personal level — a mobile one. Mobile has proved to be the most powerful medium of the 2016 Election. Just look at the data: 53 percent of political advertisers say they've increased digital and mobile spending from 2012 to 2016.

With that said, you can’t afford to miss out on a chance to connect with phone-wielding voters. After all, it could be your last opportunity to make an impact. So, here’s a few tricks on how campaigns can reach voters quickly and effectively on a mobile platform in the final 40 days before the election.

Start Fresh. Millions of voters are still on the fence. This forces campaigns to race back to the drawing board — over and over again —  as they try to come up with fresh ideas to reach these undecided voters. And AOL can quickly onboard the data you need to target your coveted demographic. Our strategy will help your campaign reach ballot-casters where they spend most of their time — on their phones.

Get Visual. You’ve got to give audiences what they want — and what they want is video. Research shows that 49% of millennial voters tune in to video content on their smartphones daily, which is why making your campaign both mobile and video friendly is pivotal.

Own Their Attention. As we approach the final stretch before the 2016 election, campaigns will begin fighting over the same voter audiences. Don’t let your competitor steal away attention on key debate days. With Mobiblocks or roadblocks on mobile, you can grab voters’ focus and, potentially, their votes.

As the 2016 presidential election inches closer keep in mind that if you’re not mobile friendly, you’re not voter friendly. So cater your campaign toward those on their phones and you’ll have voters in the palm of your hand.

Ready to get mobile? Contact an AOL sales representative for more information.

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