ONE BY AOL

Research

Thought Leadership

An MTA Primer: How To Measure, Attribute & Optimize For Success
TEG Talks, Episode 3 | Multi-touch Attribution: How It Works & Why It Will Disrupt Media Buying
PRESS RELEASE: ‎‎AOL Announces Attribution-Enabled Data Management Platform--A Milestone for ONE by AOL
PRESS RELEASE: AOL Platforms Unveils Television Ad Targeting And Analytics Technology

Buzz

MARKETING: AOL's Programmatic Upfront Explores the Convergence of Data, Digital and Linear TV
AdExchanger: Advertising Week 2014: Technology Takes Center Stage
MediaPost: Video Dominates Talk At AOL's Programmatic Upfront
Ad Age: AOL Gets Nerdy at Its Second Programmatic Upfront