ONE BY AOL FOR ADVERTISERS

One Platform. Infinite Solutions. Real Results.

Real Results in Real-Time

ONE by AOL is an open, versatile product suite designed to meet the unique needs of every advertiser. Advertisers have full control of their own data, with the ability to choose plug-in modules to meet specific needs. This unified approach to data and technology increases efficiency, reduces waste, improves performance and drives real results.

The ONE by AOL suite offers Media Planning, Audience Management, Creative Optimization, Analytics and Attribution, as well as our market-leading display, video and TV DSPs. All of this connected through shared technology, data and insights.

Attribution

ONE by AOL: Attribution discerns the real performance of multi-channel marketing initiatives by measuring and fairly attributing every customer brand interaction across devices from consumer awareness through purchase.

  • Drive better performance at both high-level strategies and low-level tactics.
  • Acquire more customers and conversions that influence purchasing.
  • Maximize new customers that deliver longer lifetime value (LTV).

Audience

ONE by AOL: Audience is a sophisticated audience management platform that empowers publishers to leverage data to maximize yield and revenue.

  • Discover valuable audience segments from within first party data, exclusive AOL data and the industry's top data providers.

Creative - Advertisers

ONE by AOL: Creative is a programmatic platform for the creation, optimization and execution of premium dynamic, cross-screen ad experiences at scale.

  • Create once, run everywhere: unleash creativity by seamlessly building beautiful, responsive ads fit for any inventory, screen and format.
  • Increase ROI and drive your KPIs with dynamic creative optimization and personalized ad experiences powered by rich data.
  • Reduce complexity by programmatically delivering scalable, cross-screen premium ads to your target audience in all environments.

Watch a demo video and view available premium formats to see ONE by AOL: Creative in action.

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Display

ONE by AOL: Display pairs exclusive, premium brand-safe inventory with the best optimization engine and technology available.

  • Leverage multiple data sources including 1st party BYO, 3rd party and exclusive AOL proprietary data, and custom data, including predictive segments, demo, geo and cross-device.
  • Deliver against each channel’s unique KPIs with best-in-class algorithmic optimization technology.
  • Access quality inventory – from premium content, private marketplaces, and public exchanges – programmatically.

Learn more about ONE by AOL: Display inventory quality


TV

ONE by AOL: TV is a programmatic buying platform that brings marketers the most extensive data and targeting solutions for TV with cross-channel connection to the power of ONE by AOL.

  • Activate person-level data through proprietary predictive targeting
  • Target, plan, measure and buy TV at scale with transparency and control
  • Advanced TV analytics and attribution to maximize ROI

Video - Advertiser

ONE by AOL: Video pairs extensive premium inventory and exclusive data access with powerful targeting and optimization controls.

  • Leverage multiple data sources including 1st party BYO, 3rd party and exclusive AOL proprietary data, and custom data, including predictive segments, demo, geo and cross-device.
  • Deliver against each channel’s unique KPIs with best-in-class algorithmic optimization technology.
  • Access any inventory – from premium content, private marketplaces, and public exchanges – programmatically.

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Video Marketplace - Advertiser

ONE by AOL: Video Marketplace creates an environment that increases the effectiveness of publisher solutions and maximizes the value of inventory.

  • Align audience inventory with demand, connect to demand channels, and increase inventory through audience extension and syndication.
  • Deliver guaranteed audiences and maximize yield across campaigns.
  • Gain insights on performance by segment, media source and creative.

Learn more about ONE by AOL: Video Marketplace.

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